Tab content is SEO friendly only. All that matter is the HTML coding behind this that can be easily read by search engines. This is also more helpful to the visitors who access the web pages of the site.
If you want SEO friendly content and you want to make it forward compatible, the tabs should go to separate pages. I realize this takes away from the on page speed, but if you have to decide, SEO or page WOW.
Here is why.
When a search engine sees a page and the content of the tabs, the end user may not. As a result, you have a situation where someone lands on the page after they searched “widgets abc” and they do not realize they have to click on the tab to see the “widgets abc”. Not only is this poor usability, but it also leads to high bounce rates and Google hates the fact that you have to play find Waldo to find the content. So even though you might get google to index your content this one time, the odds are in the future google will most definitely figure out how to filter this result out. Google has made it clear, they care about end users finding what they are searched for, and they do not care about the WOW factor of the site.
When we work with clients, we simply say, SEO or WOW. They both have their benefits. If they say WOW, then we go out of our way to make sure key content is on the page and content not important to Google, like warranty details, are within the tabs.
I hope that helps. Use common sense. Win.
John have answered of this once again in regards with the question I asked him about Tabbed content.
Tabbed content would be considered as secondary content so if you think you want to be ranked in Google for that content, make it primary (it should be visible on default load of the page) or create a separate page if it is really that much important.
google is definetly able to crawl the tabbed content but the main problem is it ignores it in serp (when you search for tabbed keywords, google brings up the page but not highlites the searched string in description snippet).
I know 2 websites that managed to get google not ignoring their tabbed content:
1) http://www.venere.com/hotels/rome/hotel-madison/#reviews (content in guest reviews)
(content that expands on clicking for example on "How to exclude individual areas).
Does anybody know how they did it ? I would be very grateful.
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